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The Four Areas in Your B2B Email Campaigns Where Twitter Proves Its Worth

A couple of blog posts ago, we saw how LinkedIn could be effectively combined with your email marketing in growing B2B lists, broadcasting content, and becoming a thought leader in your niche. Today,...

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Top 6 Qualities of Great Content for Your B2B Email List

What are great email content materials made of? A lot of basic elements comprise content, but only a few taken in the right amounts can really make the difference between emails that get the job done...

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Looking for IT Lists? Here’s What You Should Keep in Mind

  The IT business is among one of the industry behemoths in the world today. With the fast-paced upgrades in innovation, businesses and a lot more are fusing IT in their operations. Likewise, the...

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Why You Shouldn’t Overlook Invalid Email Addresses

“What would happen when a customer registers an invalid email address into the marketer’s online registration, contact form or subscription page?” Clients were asked  about the rate of their typo...

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Give Your E-mail List TLC With These 3 Management Tips

Email list is one of the food that fuels every marketing efforts (particularly email marketing campaigns) and therefore, is very important to all marketers out there. Let’s take a look at these 4...

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Make Your Lead Growth Promising with Bought Email Lists

Purchased email and cold contacts should be a part of your current marketing strategy. They open up a world of opportunity and can be advantageous to your business in more than one way. So if you’re...

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Why An Email List Cleaning Service Is A Must

Email data can be dirty and it occurs more than you may might think. Dirty data are basically data that are  invalid. Even the littlest slip-up during data entry can prompt an invalid email address — a...

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Common Mistakes in Gathering Email Contacts

In the four phases of email marketing detailed by Daniel Fagella, collecting is the first. This is considered as email procurement or email researching. The goal of this stage is to obtain right leads...

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3 Reasons Why Savvy B2B Marketers Do Email Marketing With Purchased Contact...

When handled correctly, you can take advantage of purchased contact lists to its full potential. That is why savvy B2B marketers include purchased contact lists in their must-haves especially when...

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Run These 6 Data Hygiene Checks On Your B2B Email Lists Before Your Next...

Whether it’s B2C or B2B, email marketing has always been an excellent approach to nurture prospects, convert sales-ready leads, and solicit repeat and referral business. However, in order to be...

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How to Know When It’s Time to Purchase a Targeted Email List

Notwithstanding the fact that purchasing a targeted email list can be a good way to promptly grow your contact database, most marketers are still reluctant to do so (well, who wouldn’t with all the bad...

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Never One Without The Other: Email Marketing and Email Database

I found articles that say, “Email is Dead” and “Buying an Email List is a No-no” a faux. It’s definitely not the case, not if you know how to make your email marketing strategy a killer and purchase an...

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5 Metrics to Measure the Health of Your B2B Contact List

You can’t manage what you don’t measure. That’s according to an old business adage that’s still relevant in marketing today, especially now that marketers are drowning in an ocean of metrics and KPIs...

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5 Tradeshow Tips to Grow Human Resource Email Lists the Right Way

Surveys reveal that between 75% to 77% of B2B marketers rank in-person events like tradeshows and conferences as their top-performing marketing tactic. Tradeshows are great venues for finding qualified...

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Looking for IT Lists? Here’s What You Should Keep in Mind

The IT business is among one of the industry behemoths in the world today. With the fast-paced upgrades in innovation, businesses and a lot more are fusing IT in their operations. Likewise, the...

View Article


Why You Shouldn’t Overlook Invalid Email Addresses

“What would happen when a customer registers an invalid email address into the marketer’s online registration, contact form or subscription page?” Clients were asked  about the rate of their typo...

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B2B Email Marketing Benchmarks 2019: What to Watch Out for in Q2

It’s finally the second quarter of the year. As you start implementing your email strategies for Q2, let’s take a look at the latest B2B email marketing benchmarks for 2019, so that you’ll have...

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